Brand Portal

SMART offers several logo variations to ensure the brand remains clear and consistent across different applications.

Primary Logos: The Primary Logo is the preferred logo and should be used whenever possible. Its square format works well in most digital and print applications.

Horizontal Logos: The Horizontal Logo is designed for spaces that are wider than they are tall. It is ideal for headers, footers, or layouts where the primary logo would be too small or difficult to read. 

Full-Color Logos: The Full-Color Logo is the preferred color version and should be used whenever possible. It displays the complete SMART brand palette and works best on white or light-colored backgrounds. 

Black Logos: The Black Logo is a single-color version best suited for black and white printing or photocopies. 

• Black-and-white printing
• Photocopies
• Situations where color reproduction is limited or unavailable

White Logo: The White Logo is a single-color version best suited for dark backgrounds. 

Best Practices

• Ensure there is adequate clear space around the logo and avoid crowding it with text or graphics.

• Maintain the logo's original proportions. Do not stretch, compress, rotate, or distort the logo.

• The Full-Color Primary Logo (shown below) should be used whenever possible.